Posts Tagged 'world cup'

Nike World Cup advert – Write The Future

In case you hadn’t noticed it’s World Cup year and there is an abundance of adverts on TV with everybody trying to cash in on it. There’s John Barnes rapping in a bid to sell Mars Bars, and the likes of Dame Ellen McArthur and Phil ‘The Power’ Taylor trying to sell Carlsberg, but one ad stands head and shoulders above the rest. Nike are well known for making big budget, creative commercials and this one has already got over 11 million views on YouTube. Rooney to win it for England?


FIFA goes green with Yingli Green Energy

It started as mere mutterings from Asia Sponsorship News after learning the identity of the new global sponsor from invitations sent to the local media, but now FIFA have confirmed that Yingli Green Energy will be their global sponsor for the 2010 FIFA World Cup.

Not only is Yingli Green Energy the first Chinese company to sign a global sponsorship deal with FIFA, they are also the first renewable energy company to sponsor the world cup. And as one of China’s biggest solar panel and solar energy product manufacturers, this company is well positioned to answer FIFA’s call to make the world’s most popular sport not only a celebration of the game but also a sign of respect for the planet that we inhabit.

Becks to back 2018 Bid

The Sun

The Sun

England’s flailing attempt to secure the 2018 World Cup is to be boosted by the support of David Beckham when the draw is announced in Cape Town on December 4th.

Fifa vice-president Jack Warner sent a warning to the FA that their bid was “plodding along” and should involve personalities such as Beckham, who was instrumental in hos support for the 2012 Olympic bid.

“I was honoured to be involved in the Olympic bid and we were successful there and I was asked to be an ambassador of this one. So of course I accepted it and I’m serious about it.

“Just because we are England, love the game and we’re one of the biggest nations for the game, it doesn’t mean we are taking this bid lightly,” said Beckham.

“I think we’re right because we are a nation that loves the game. The facilities around our country are exceptional. You look at the stadiums and they are second to none. If we were given the World Cup and it was held next week, we would be ready.

“If we want something like the World Cup in our country it’s not just given to you, you have to get things right and make a lot of people happy. We plan on doing that. Hopefully we can get it.”

England play live only on Internet


The forthcoming World Cup qualifier match between England and the Ukraine will only be available to watch live online. The Ukranian Football Federation appointed agents Kentaro to sell the game, originally to be screened by Setanta. When the broadcaster went bust, digital player providers Perform were granted the rights .

As England have already qualified for World Cup finals, none of the usual broadcasters were prepared to pay the fee for the game. Subscribers to the Perform player will have to pay between £4.99 – £11.99 to watch the game, depending on how far in advance they sign up and subscription will be limited to 1 million, ensuring that the best possible quality of stream is delivered.

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