Posts Tagged 'tv'

Sky airs first live 3D football match

At first glance it appeared to be an ordinary football match as crowds gathered with a beer in hand to watch Manchester United vs. Arsenal yesterday. However these spectators were part of a lucky few who got to watch broadcasting history in the making as Sky hosted their first live 3D football match yesterday ahead of the launch of their 3D channel in April.

All clad with dark 3D glasses the crowd watched on as graphics appeared to hang in mid-air and TV logos jumped off the screen. Giving the audience the feeling that they are right there on the pitch with the players.

Only nine pubs across the UK were included in the sneak preview, however by April Sky intend to be airing weekly matches in 3D in a larger number of pubs.

Sky operations director Darren Long said “It’s not a gimmick – 3D is going to get better and better. “You can see the swerve of the ball, where the players are in relation to one another. You have a perception of depth which you have never had before. When you watch a golfer putting in 2D it looks flat – it looks easy. When you see it in 3D, you can see every bump and contour on the green and you really appreciate their skill.”


40 Million 3D TVs by 2014!

Who would thought that one day we’ll be watching TV with those stupid glasses ?
Well you should get ready for it, because in 2014, 40 Million 3D TVs are being expecting.
Youtube is already testing 3D videos. In 2009, Sony presented PS3 Games in 3D.
So you better get use to the idea, but I do think that when we’ll have the opportunity to try a 3D TV, we’ll be thrilled to get ourselves one !!!
I personally can’t wait to experience it!

You’ve played SingStar, now Sony launches SingCar

You know the score, you’re stuck in traffic, bored beyond belief with your music on, so what better way to while away the time than to unleash you’re hidden diva (or rock star) and sing like there’s no tomorrow. Let’s face it we’ve all done it!

Now Sony have launched a super cool campaign in Japan aptly named “Singing In The Car”. The campaign that promotes their new in-car navigation system is an online audition to seek out the best in-car performers. Videos are uploaded to the website and the best ones will be used in their TV advertising throughout December.

This is a perfect example of the use of consumer created content to create an interactive TV campaign. This fun campaign has driven consumer engagement, not only from the participants, but also from spectators who just enjoy seeing the outcome of the competition.

Now where’s my passport……..

Tiny Idols launches at Brand Licensing

tinyidolsTiny Idols launched at Brand Licensing Europe, Olympia this week. Influence’s licensing division ‘Brands with Influence’ are the global licensing agents and are currently seeking licensors in all categories and markets.

Tiny Idols are a family of over 150 characters that represent a global marketing opportunity using Rock, Pop, Film and TV celebrity idols. Brands with Influence are in the process of creating a cohesive range of Tiny Idols products at all levels of retail that truly reflect the essence of the Tiny Idols brand.

For more information on Tiny Idols please go to or email


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