Posts Tagged 'Automotive'

Chinese Leaf car cleans air as you drive

Thought you had seen everything regarding electric vehicle’s concepts? No quiet!
The Shanghai automotive industry corporation SAIC, will unveil it ‘Leaf Car’ during next week’s Beijing motor show.
This ambitious project is not scheduled for production for now. This car has been imagined to clean the air as you drive. It uses wind, solar and biological technology to power both of the seats. ‘Photovoltaic conversion cells’ will be the main power of the car. The solar cells on the leaf-shaped roof helps to increase the solar absorption and provide the best energy possible. There is also a microbial fuel cell on board that also charges the lithium-ion batteries.
‘The leaf’ has been designed to imitate plants behaviour while extracting CO2 from the air during photosynthesis.

Even though it’s not suppose to be build, the SAIC has several partnerships, including American car giant General Motors. The ‘car leaf’ could be in our streets sooner that we think!

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Toyota uses Twitter to get more sales

We all remember the fact that recently Toyota have had to recall in excess of 270,000 of their 2010 Prius hybrids due to a fault with the cars antilock braking system. After these issues Toyota has seen their reputation and their sales going down.

To make up for that and their image, they have decided to use Twitter to reach consumers in a more personal and direct way and make them change their opinions about things or at least try. The Japanese auto giant has launched a branded channel on TweetMeme, in partnership with Federated Media, which aggregates and organize Twitter conversations regarding Toyota. Called Toyota Conversations, the site brings together the top stories being Tweeted about Toyota, from news articles to press releases. The site also shows visitors the most popular videos and images being shared about Toyota on Twitter. It’s funny to see that it’s only positives tweets and good news about the car brand.

What’s amazing is that Twitter has become such a big thing in people’s life that now even brands uses Twitter to get even more awareness and acknowledge.

Scion’s new car campaign gets into your Facebook

Scion is a marque of vehicles produced by Toyota Motor Corporation. To develop awareness of their new limited edition TC series 6.0, they created a social media campaign.

On Scion’s website you have the option of connecting directly via your Facebook account, then all of your items of your news feed are pulled together to create a video.
This makes for a fun, personalised experience. Everyone with a Facebook can do it. It’s something quite unusual that can be easily shared with friends and distributed virally. You’re just a click away.

Is this campaign going to make you buy this car? Not so sure about that, but a least now you’re aware of the brand!

And if you were considering a career change…..

This just landed in my inbox, so I thought I would share it with the world.

Do you want to be an Eddie Stobart driver?