On the 12th of May in New York City something pretty unusual is going to happen.
Get prepared to see what sport and an electronic worldwide company could do together.
Samsung is organising the biggest game of Dodgeball ever. Samsung’s aim here is to set the Guinness World Record for the largest game. For this event there will be 1,500 dodgeball players but also 600 balls on hand to be used in the record-setting game. Players will have the opportunity to win Samsung Reality new phones and gift cards. This event has obviously been created to launch ‘The Reality’ Samsung’s new social networking phone. It’s quite an impressive advertising campaign.
Why did the company choose Dodgeball as a sport though? Maybe they fought it would be funnier and it would gather more people.
If you want to be part of the event, it’s never too late, you can RSVP through it’s Facebook page by clicking the Dodgeball tab and inputting all of your information. You can also stay updated via the hash tag #dodgethis through Twitter.