Have you heard of ‘Adgregate Markets’? It’s a transactional advertising network.
It has just extended it’s e-commerce technology to Facebook with the launch of a social shopping app called ‘ShopFans’. This app allows retailers to set up a storefront on the social network, it allows consumers to purchase anything they want and make secure transactions straight on Facebook. Consumers can also post news feed stories promoting the brand by ‘Wish lists’ ‘I want this’ ‘Likes’ ‘Shout outs’.
This new feature adds a social element to shopping. Users can promote and share the brand’s message and products on Facebook, creating a viral advertising channel. Shoppers can share product ‘Likes’, share recent purchases with friends, rate and review products and receive “fan-only” special promotional deals from ShopFans’ storefront’s sales.
It’s exactly what Levi’s did with its online store. The only difference is they created their online social shopping platform without using ‘Adgregate Markets’.