Levi’s just added a new perspective to shopping online, you will now be able to shop with your friends and get advice from them but online.
Levi’s is one of the first brands to integrate Facebook’s social plugins into their online shop.
When you go on their website you now have the option of shopping socially by clicking on the ‘like-minded shopping starts here’. It then connects with your Facebook account and you can share the products you ‘Like’ or ‘Top-Liked’ with your friends. Those likes and purchases are also integrated into a person’s Facebook news feed. Levi already counts over 280,000 Facebook fans
Brilliant concept right? Levi’s are the pioneer in this technology but a lot of major brands will follow up, hopefully.