This week Facebook is having its F8 developer event on the 21st of April and Facebook has a lot of new projects to spread its roots through the web.
They’re going to use your web history to improve their advertising system. By following you around your web activity, Facebook will get to know you better. In that aim they are going to create online sharing buttons to interested websites. Users can click the Facebook button while off-Facebook, signaling the giant with new information about their preferences that will then be fed into algorithms for advanced, and dead-on, advert targeting.
During this conference, the company will also announce its change of words, the usual ‘Become a fan’ will now be ‘Like’ for brands pages.