We all remember the fact that recently Toyota have had to recall in excess of 270,000 of their 2010 Prius hybrids due to a fault with the cars antilock braking system. After these issues Toyota has seen their reputation and their sales going down.
To make up for that and their image, they have decided to use Twitter to reach consumers in a more personal and direct way and make them change their opinions about things or at least try. The Japanese auto giant has launched a branded channel on TweetMeme, in partnership with Federated Media, which aggregates and organize Twitter conversations regarding Toyota. Called Toyota Conversations, the site brings together the top stories being Tweeted about Toyota, from news articles to press releases. The site also shows visitors the most popular videos and images being shared about Toyota on Twitter. It’s funny to see that it’s only positives tweets and good news about the car brand.
What’s amazing is that Twitter has become such a big thing in people’s life that now even brands uses Twitter to get even more awareness and acknowledge.