Scion is a marque of vehicles produced by Toyota Motor Corporation. To develop awareness of their new limited edition TC series 6.0, they created a social media campaign.
On Scion’s website you have the option of connecting directly via your Facebook account, then all of your items of your news feed are pulled together to create a video.
This makes for a fun, personalised experience. Everyone with a Facebook can do it. It’s something quite unusual that can be easily shared with friends and distributed virally. You’re just a click away.
Is this campaign going to make you buy this car? Not so sure about that, but a least now you’re aware of the brand!