Facebook last year, now its Twitter’s turn to partner with Yahoo, the world’s third largest website and second largest search engine.
The integration is very clear. You will be able to access your Twitter feed through Yahoo’s homepage, Yahoo mail and Sport as well. You will also have the option to update tweets from Yahoo directly.
Yahoo, now having full access to Twitter data gives the search engine real-time updates, which will provide freshness and relevancy to the site. The real-time search integration will be available later on tonight or early tomorrow.
With this new partnership, Yahoo search puts itself in line with its competitors, Google Inc. and Microsoft Corp. Yahoo is hoping that these moves to build a platform of social networks will make it easier for people to share information and images on Facebook and Twitter without leaving their Web site. And by giving people more reasons to stick around, Yahoo will have more chances to show the Internet ads that generate most of its revenue.