Twitter launching an advertising platform

Would you like to have the option of advertising for your company or your products on Twitter, like you can do on Facebook?

Well, in a month you will be able to increase awareness of your firm by reaching all the different communities on Twitter as well.
According to a panel discussion between Seth Goldstein, the chief executive officer and co-founder of and Anamitra Banerji the head of product management and monetization at Twitter, Twitter’s ad platform launch is just a month or so away, it’s only a test phase though.
Twitter are aware of the fact they don’t have control on the way tweets are viewed and consumed, particularly those people advertising a product or brand. People are constantly “talking and engaging with brands, sharing their feedback,” so why brands wouldn’t start to participate as well?
Twitter added that they will make it “explicitly clear that a sponsor” paid for the ad, and make it “relevant and useful, so the user doesn’t think of it as an ad.”

Twitter definitely has to update us to make things more clear, but why not?
It will be a way for Twitter to earn additional money which could be used to improve Twitter’s infrastructure, increase reliability and reduce downtime.


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