Billy goes to Bondi Beach

It’s not often you see a large red bookshelf at the beach but that’s just what visitors to Bondi beach, Australia discovered yesterday. But don’t worry, it wasn’t a moment of careless littering, it was actually part of a campaign by Ikea to celebrate the 30th anniversary of their well loved “Billy” bookcase.

The bookcase was only there for a day, but gave visitors to the beach a chance to swap their own book for the latest read or make a gold coin donation, with money raised going to The Australian Literacy and Numeracy Foundation.

Advertisements

0 Responses to “Billy goes to Bondi Beach”



  1. Leave a Comment

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s





%d bloggers like this: