Don’t get all excited yet, for now it’s only a rumour !!
But apparently Apple is close to acquiring Lala, a streaming digital music service with whom you could match the songs on your computer to its catalogue, and add them for free to your online collection. Providing not only a convenient backup source but also access to your library from mobile devices. You can also buy really cheap album streaming, get the web song (unlimited online plays) for 10 cents, or the MP3 download for 79 cents more.
Apple is obviously looking at providing some sort of streaming service to users and eying an additional music model to expand the reach of its iTunes business.
Of course we could ask ourselves why Apple would do that, since iTunes is currently the largest music store and a huge money-maker from digital downloads sales.
One of the reason is that the online music field is constantly changing.
Now everyone is looking for streaming music on the web but also want to share music across social networks.
The only thing to do now is wait and see…