Seeing red?

Don’t worry you’re not going crazy. Twitter has gone red for World Aids Day. For one day only the microblogging sites homepage has turned red instead of the usual blue and is asking users to “Help turn Twitter (Red)”

By using the hashtags #red and #laceupsavelives throughout the day, not only will users be able to “help fight Aids in Africa”, They’ll also turn the text of users’ tweets a deep red. Which is a huge step away from the black text we’re used to.

The Twitter campaign has been organised by (Red), which describes itself as a “business model designed to create awareness and a sustainable flow of money from the private sector into the Global Fund, to help eliminate Aids in Africa.”

The charity is also encouraging Facebook users to change their profile picture red and post a video showing the improvement medication can make to HIV sufferers’ lives.


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