You know the score, you’re stuck in traffic, bored beyond belief with your music on, so what better way to while away the time than to unleash you’re hidden diva (or rock star) and sing like there’s no tomorrow. Let’s face it we’ve all done it!
Now Sony have launched a super cool campaign in Japan aptly named “Singing In The Car”. The campaign that promotes their new in-car navigation system is an online audition to seek out the best in-car performers. Videos are uploaded to the website and the best ones will be used in their TV advertising throughout December.
This is a perfect example of the use of consumer created content to create an interactive TV campaign. This fun campaign has driven consumer engagement, not only from the participants, but also from spectators who just enjoy seeing the outcome of the competition.
Now where’s my passport……..