Do you remember that special rush you feel after seeing a fantastic concert?
So thrilled but so frustrated because it was a «once in a lifetime experience».
Well it is time for a change!
Since the 24th of november, iTunes has partnered with Live Nation to offer paid downloads of live concert footage.
Starting today, live performances from Live Nation wired venues appear on iTunes available as either audio or video.
Currently the selection is rather small, about 20 artist’s concerts, including OK Go, Plain White T’s and Ziggy Marley.
ITunes expects hundreds of more shows to be added in the coming months.
Live nation provides the content at a low cost as they themselves filmed most of the concerts they promote.
Prices for the videos will start a 7.99$.
For now, these digital concerts are only for sale on the US iTunes store.
This partnership is a smart business move from Live Nation.
Every year they produce more than 22 000 concerts for more than 1600 artists, in 33 countries, thus reducing their initial investment to a minimum.