AOL’s public identity crisis

Yesterday saw AOL preview the static images of their new brand identity. Images such as the “rock hand” right through to a green squiggle, provided the backdrop to the plain text logo of “Aol.” with the idea being that these images represent the ever-changing content of AOL.

Today AOL showcases it’s video, which is another bunch of eclectic images thrown together with some non-descript pop music added to the mix.

But does this collection of images really build a strong, confident brand image? Or does it just look like a rushed attempt at rebranding a company desperately trying to find it’s place in the fast-paced digital space?

I hate to say it, but America’s already Online……….does it really need AOL still?


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