Toshiba take armchair viewing to a whole new level

Yesterday saw the launch of Toshiba’s latest ad campaign to promote its new 2010 REGZA SV LCD TV series, Toshiba’s first with LED backlight and local dimming.

The video revolves around the journey of an “ordinary armchair” which was made out of biodegradable balsa wood and sent up 98,268 ft. Fitted with 4 GPS systems and attached to helium balloons, the journey was shot using Toshiba’s own IK-HR1S cameras.

This is the first of two videos with part two set to hit our screens in 2010 to promote the new range of Satellite T Series of ultra low voltage laptops.

Whilst this video is certainly attention grabbing, it’ll be interesting to see whether the TV sales reach the same dizzying heights the chair has or if it’ll be one of those campaigns where the advert is more memorable than the product.


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